The Joules story began in 1989 when Tom Joule started selling clothing on a stand at a country show in Leicestershire. Tom and his small team were living the life his customers were leading, so they were constantly overflowing with ideas and inspiration. They set about reinventing traditional British clothing by adding twists to classic pieces. Many of Joules garments had an element of surprise a purposefully mismatched button, a contrast colour hiding underneath a collar or even a printed lining.



Joules soon became the talk of the town (and country). People had begun to discover a brand that could satisfy their need for quality whilst retaining a sartorial edge. Customers found that these classic styles complemented their lives perfectly, come rain or shine. Woodland walks, picnics on the beach, cosy nights in and journeys to school, were all becoming more colourful.

Products by Joules

Joules Categories

Image of KIMIA BUTTON THROUGH STRAP WOVEN DRESS WITH WAIST from JOULES

KIMIA BUTTON THROUGH STRAP WOVEN DRESS WITH WAIST

GREEN FLORAL

£74.95

Image of DEVON COASTAL JACKET from JOULES

DEVON COASTAL JACKET

ENGLISH RED

£69.95

Image of DEVON COASTAL JACKET from JOULES

DEVON COASTAL JACKET

FRENCH NAVY

£69.95

Image of ROSETTA BUTTON SHOULDER SHIFT DRESS from JOULES

ROSETTA BUTTON SHOULDER SHIFT DRESS

CREAM FLORAL

£69.95

Image of CELINA V NECK T-SHIRT from JOULES

CELINA V NECK T-SHIRT

LEMON SHERBET

£19.95

Image of GOLIGHTLY PRINTED WATERPROOF PACKAWAY JACKET from JOULES

GOLIGHTLY PRINTED WATERPROOF PACKAWAY JACKET

GREEN FLORAL

£44.95

Image of ANNIKA PRINT SCOOP NECK JERSEY VEST from JOULES

ANNIKA PRINT SCOOP NECK JERSEY VEST

BLUE FLORAL

£17.95

Image of ANNIKA PRINT SCOOP NECK JERSEY VEST from JOULES

ANNIKA PRINT SCOOP NECK JERSEY VEST

CREAM FLORAL

£17.95

Image of LOUISA CARDIGAN from JOULES

LOUISA CARDIGAN

PINK

£44.95

Image of TAUNTON WATERPROOF LONG TECHNICAL RAIN COAT from JOULES

TAUNTON WATERPROOF LONG TECHNICAL RAIN COAT

LIGHT GREY

£129.00

Image of RIVIERA SHORT SLEEVE JERSEY DRESS from JOULES

RIVIERA SHORT SLEEVE JERSEY DRESS

CREAM FLORAL

£34.95

Image of HAISLEY V NECK BUTTON DOWN JUMPSUIT from JOULES

HAISLEY V NECK BUTTON DOWN JUMPSUIT

FRENCH NAVY

£59.95

Image of BRILLIANT BAMBOO SOCKS from JOULES

BRILLIANT BAMBOO SOCKS

NAVY GOLD

£6.95

Image of CRUISE LONG CHINO SHORTS from JOULES

CRUISE LONG CHINO SHORTS

FRENCH NAVY

£39.95

Image of AGATHA LARGE SQUARE SCARF from JOULES

AGATHA LARGE SQUARE SCARF

NAVY

£24.95

Image of FLIP FLOPS from JOULES

FLIP FLOPS

GREEN FLORAL

£16.95

Image of MARGOT JERSEY WAFFLE BLAZER from JOULES

MARGOT JERSEY WAFFLE BLAZER

FRENCH NAVY

£79.95

Image of CONWAY PRINTED SCARF from JOULES

CONWAY PRINTED SCARF

RED FLORAL

£19.95

Image of PIPPA POLO SHIRT from JOULES

PIPPA POLO SHIRT

BLUE

£29.95

Image of GOLIGHTLY PRINTED WATERPROOF PACKAWAY JACKET from JOULES

GOLIGHTLY PRINTED WATERPROOF PACKAWAY JACKET

NAVY SPOT

£44.95

Image of CARLOTTA DENIM HIGH WAISTED CULOTTES from JOULES

CARLOTTA DENIM HIGH WAISTED CULOTTES

INDIGO

£54.95

Image of REBECCA WOVEN CULOTTES from JOULES

REBECCA WOVEN CULOTTES

RED FLORAL

£39.95

Image of ANNIKA SCOOP NECK JERSEY VEST from JOULES

ANNIKA SCOOP NECK JERSEY VEST

LEMON SHERBET

£14.95

Image of CRUISE LONG CHINO SHORTS from JOULES

CRUISE LONG CHINO SHORTS

BLUE

£39.95

Image of BRILLIANT BAMBOO SOCKS from JOULES

BRILLIANT BAMBOO SOCKS

RED

£6.95

Image of CANTERBURY SHORT LUXE PADDED JACKET from JOULES

CANTERBURY SHORT LUXE PADDED JACKET

HAZE BLUE

£59.95

Image of COAST PUMP MID HIGH TOP TRAINERS from JOULES

COAST PUMP MID HIGH TOP TRAINERS

KHAKI

£49.95

Image of LOUISE SILK SCARF from JOULES

LOUISE SILK SCARF

NAVY FLORAL

£49.95

Image of CARLOTTA HIGH WAISTED CROPPED CULOTTES from JOULES

CARLOTTA HIGH WAISTED CROPPED CULOTTES

OCHRE

£54.95

Image of CARLEY CLASSIC CREW T-SHIRT from JOULES

CARLEY CLASSIC CREW T-SHIRT

WHITE

£22.95

Image of DORA FEDORA HAT from JOULES

DORA FEDORA HAT

FRENCH NAVY

£19.95

Image of HESTON PRINTED SWIM SHORTS from JOULES

HESTON PRINTED SWIM SHORTS

NAVY

£34.95

Image of COLERIDGE CLASSIC FIT DOBBY SHIRT from JOULES

COLERIDGE CLASSIC FIT DOBBY SHIRT

BLUE RED CHECK

£59.95

Image of INVITATION CLASSIC FIT LONG SLEEVE PRINTED SHIRT from JOULES

INVITATION CLASSIC FIT LONG SLEEVE PRINTED SHIRT

WHITE FLORAL

£49.95

Image of WOODY CLASSIC FIT POLO SHIRT from JOULES

WOODY CLASSIC FIT POLO SHIRT

PINK

£29.95

Image of Crew Neck Jumper from JOULES

Crew Neck Jumper

NAVY

£59.95

Image of Conway Printed Scarf from JOULES

Conway Printed Scarf

BEE OMBRE

£19.95

Image of Brill Bee Socks from JOULES

Brill Bee Socks

BEESTRIPE

£6.95

Image of Brill Bamboo Socks from JOULES

Brill Bamboo Socks

ANIMAL

£6.95

Image of Brill Bamboo Socks from JOULES

Brill Bamboo Socks

NAVY FLORAL

£6.95

Image of Hugwell Dog Keyring from JOULES

Hugwell Dog Keyring

COCKAPOO

£9.95

Image of Raglan Hooded Sweater from JOULES

Raglan Hooded Sweater

NAVY

£49.95

Image of Funnel Neck Sweatshirt from JOULES

Funnel Neck Sweatshirt

MULTI STRIPE

£39.95

Image of Beatrice Knitted Cape from JOULES

Beatrice Knitted Cape

CAMEL

£39.95

Image of Leather Shoulder Bag from JOULES

Leather Shoulder Bag

TAN

£129.00

Image of Langton Leather Purse from JOULES

Langton Leather Purse

TAN

£59.95

Image of Langton Body Bag from JOULES

Langton Body Bag

FRENCH NAVY

£129.00

Image of Kirsten Jersey Joggers from JOULES

Kirsten Jersey Joggers

FRENCH NAVY

£44.95

Image of Kirsten Jersey Joggers from JOULES

Kirsten Jersey Joggers

GREY

£44.95

Image of Newdale Quilted Jacket from JOULES

Newdale Quilted Jacket

BLACK

£109.00

Image of Enid Blazer from JOULES

Enid Blazer

TWEED

£169.00

Image of Calla Tweed Skirt from JOULES

Calla Tweed Skirt

GREY TWEED

£69.95

Image of Penelope Shirt from JOULES

Penelope Shirt

CHALK

£49.95

Image of Roll Neck Jumper from JOULES

Roll Neck Jumper

FRENCH NAVY

£39.95

Image of Chatham Quilted Coat from JOULES

Chatham Quilted Coat

MARINE NAVY

£129.00

Image of Reagan Shift Shirt Dress from JOULES

Reagan Shift Shirt Dress

NAVY SPOT

£49.95

Image of Tote Tweed Shopper from JOULES

Tote Tweed Shopper

TWEED

£69.95

Image of Adeline Tweed Purse from JOULES

Adeline Tweed Purse

TWEED

£39.95

Image of Stafford Bee Hat from JOULES

Stafford Bee Hat

GREY

£24.95

Image of Safford Bee Gloves from JOULES

Safford Bee Gloves

GREY

£24.95

Image of Cream Bracken Scarf from JOULES

Cream Bracken Scarf

CREAM CHECK

£14.95

Image of Blue Bracken Scarf from JOULES

Blue Bracken Scarf

BLUE CHECK

£14.95

Image of Tan Bracken Scarf from JOULES

Tan Bracken Scarf

TAN CHECK

£14.95

Image of Farah Check Scarf from JOULES

Farah Check Scarf

PINK CHECK

£24.95

Image of Allerdale Leather Gloves from JOULES

Allerdale Leather Gloves

TWEED

£44.95

Image of Orianna Neck Jumper from JOULES

Orianna Neck Jumper

RED

£39.95

Image of Louisa Core Cardigan from JOULES

Louisa Core Cardigan

CREAM SPOT

£44.95

Image of Adelaide Longline Cardigan from JOULES

Adelaide Longline Cardigan

GREY

£59.95

Image of Loretta Heart Jumper from JOULES

Loretta Heart Jumper

OAT

£64.95

Image of Christina Fairisle Gloves from JOULES

Christina Fairisle Gloves

FAIRISLE

£19.95

Image of Christina Fairisle Scarf from JOULES

Christina Fairisle Scarf

FAIRISLE

£29.95

Image of Tilda Star Gloves from JOULES

Tilda Star Gloves

NAVY STAR

£24.95

Image of Tilda Star Hat from JOULES

Tilda Star Hat

NAVY STAR

£24.95

Image of Tilda Star Scarf from JOULES

Tilda Star Scarf

NAVY STAR

£29.95

Image of Brill Bamboo Socks from JOULES

Brill Bamboo Socks

WINTER FLORAL

£6.95

Image of Christmas Star Socks from JOULES

Christmas Star Socks

MULTI STAR

£6.95

Image of FESTIVE FLUFFY Ladies Novelty Socks from JOULES

FESTIVE FLUFFY Ladies Novelty Socks

NAVY

£9.95

Image of Zelda Stripe Hat from JOULES

Zelda Stripe Hat

NAVY STRIPE

£16.95

Image of Cabin Slipper from JOULES

Cabin Slipper

OAT

£34.95

Image of Dropped Shoulder Shirt from JOULES

Dropped Shoulder Shirt

NAVY

£49.95

Image of Zelda Stripe Hat from JOULES

Zelda Stripe Hat

GREY STRIPE

£16.95

Image of Canvas Tote Bag from JOULES

Canvas Tote Bag

PINK

£9.95

Image of Bamboo Dog Socks from JOULES

Bamboo Dog Socks

MULTI

£16.95

Image of Beatrice Knitted Cape from JOULES

Beatrice Knitted Cape

GREY

£39.95

Image of Jillian Tweed Cape from JOULES

Jillian Tweed Cape

TWEED

£129.00

Image of Bamboo Bee Socks from JOULES

Bamboo Bee Socks

GOLD

£16.95

Image of Padded Gilet from JOULES

Padded Gilet

MARINE NAVY

£54.95

Image of Zip Hooded Sweatshirt from JOULES

Zip Hooded Sweatshirt

GREY MARL

£49.95

Image of Onside Rugby Shirt from JOULES

Onside Rugby Shirt

GREEN/PINK

£59.95

Image of Onside Rugby Shirt from JOULES

Onside Rugby Shirt

GREY/NAVY

£59.95

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