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The Joules story began in 1989 when Tom Joule started selling clothing on a stand at a country show in Leicestershire. Tom and his small team were living the life his customers were leading, so they were constantly overflowing with ideas and inspiration. They set about reinventing traditional British clothing by adding twists to classic pieces. Many of Joules garments had an element of surprise a purposefully mismatched button, a contrast colour hiding underneath a collar or even a printed lining.



Joules soon became the talk of the town (and country). People had begun to discover a brand that could satisfy their need for quality whilst retaining a sartorial edge. Customers found that these classic styles complemented their lives perfectly, come rain or shine. Woodland walks, picnics on the beach, cosy nights in and journeys to school, were all becoming more colourful.

Products by Joules

Joules Categories

Image of ARKLEY RELAXED DENIM JACKET from JOULES

ARKLEY RELAXED DENIM JACKET

PINK

£59.95

Image of KIMIA BUTTON THROUGH STRAP WOVEN DRESS WITH WAIST from JOULES

KIMIA BUTTON THROUGH STRAP WOVEN DRESS WITH WAIST

GREEN FLORAL

£74.95

Image of DEVON COASTAL JACKET from JOULES

DEVON COASTAL JACKET

ENGLISH RED

£69.95

Image of DEVON COASTAL JACKET from JOULES

DEVON COASTAL JACKET

FRENCH NAVY

£69.95

Image of RILLA 3 PACK TRAINER SOCKS from JOULES

RILLA 3 PACK TRAINER SOCKS

MULTI BEE

£12.95

Image of WELLS CANVAS RUCKSACK from JOULES

WELLS CANVAS RUCKSACK

FRENCH NAVY

£59.95

Image of ROSETTA BUTTON SHOULDER SHIFT DRESS from JOULES

ROSETTA BUTTON SHOULDER SHIFT DRESS

CREAM FLORAL

£69.95

Image of CELINA V NECK T-SHIRT from JOULES

CELINA V NECK T-SHIRT

LEMON SHERBET

£19.95

Image of CELINA PRINT V NECK T-SHIRT from JOULES

CELINA PRINT V NECK T-SHIRT

GREEN FLORAL

£22.95

Image of ANNIKA PRINT SCOOP NECK JERSEY VEST from JOULES

ANNIKA PRINT SCOOP NECK JERSEY VEST

BLUE FLORAL

£17.95

Image of ANNIKA PRINT SCOOP NECK JERSEY VEST from JOULES

ANNIKA PRINT SCOOP NECK JERSEY VEST

CREAM FLORAL

£17.95

Image of LOUISA CARDIGAN from JOULES

LOUISA CARDIGAN

PINK

£44.95

Image of TAUNTON WATERPROOF LONG TECHNICAL RAIN COAT from JOULES

TAUNTON WATERPROOF LONG TECHNICAL RAIN COAT

LIGHT GREY

£129.00

Image of RIVIERA SHORT SLEEVE JERSEY DRESS from JOULES

RIVIERA SHORT SLEEVE JERSEY DRESS

CREAM FLORAL

£34.95

Image of BRILLIANT BAMBOO SOCKS from JOULES

BRILLIANT BAMBOO SOCKS

NAVY GOLD

£6.95

Image of CRUISE LONG CHINO SHORTS from JOULES

CRUISE LONG CHINO SHORTS

FRENCH NAVY

£39.95

Image of WELLS CANVAS RUCKSACK from JOULES

WELLS CANVAS RUCKSACK

KHAKI

£59.95

Image of WELLS CROSS BODY CANVAS BAG from JOULES

WELLS CROSS BODY CANVAS BAG

KHAKI

£39.95

Image of AGATHA LARGE SQUARE SCARF from JOULES

AGATHA LARGE SQUARE SCARF

NAVY

£24.95

Image of LIL RAGLAN HOODED SWEATSHIRT from JOULES

LIL RAGLAN HOODED SWEATSHIRT

FRENCH NAVY

£39.95

Image of MARGOT JERSEY WAFFLE BLAZER from JOULES

MARGOT JERSEY WAFFLE BLAZER

FRENCH NAVY

£79.95

Image of ANNIKA SCOOP NECK JERSEY VEST from JOULES

ANNIKA SCOOP NECK JERSEY VEST

FRENCH NAVY

£14.95

Image of CELINA V NECK T-SHIRT from JOULES

CELINA V NECK T-SHIRT

FRENCH NAVY

£19.95

Image of CONWAY PRINTED SCARF from JOULES

CONWAY PRINTED SCARF

RED FLORAL

£19.95

Image of PIPPA POLO SHIRT from JOULES

PIPPA POLO SHIRT

PINK

£29.95

Image of PIPPA POLO SHIRT from JOULES

PIPPA POLO SHIRT

BLUE

£29.95

Image of CARLEY PRINT CLASSIC CREW T-SHIRT from JOULES

CARLEY PRINT CLASSIC CREW T-SHIRT

SPANIEL

£22.95

Image of NADIA RIBBED SWEATSHIRT from JOULES

NADIA RIBBED SWEATSHIRT

GREEN

£44.95

Image of CARLOTTA DENIM HIGH WAISTED CULOTTES from JOULES

CARLOTTA DENIM HIGH WAISTED CULOTTES

INDIGO

£54.95

Image of YASMINE BUTTON THROUGH V NECK DRESS from JOULES

YASMINE BUTTON THROUGH V NECK DRESS

GREEN

£49.95

Image of BRILLIANT BAMBOO SOCKS from JOULES

BRILLIANT BAMBOO SOCKS

RED

£6.95

Image of CANTERBURY SHORT LUXE PADDED JACKET from JOULES

CANTERBURY SHORT LUXE PADDED JACKET

HAZE BLUE

£59.95

Image of COAST PUMP MID HIGH TOP TRAINERS from JOULES

COAST PUMP MID HIGH TOP TRAINERS

KHAKI

£49.95

Image of HARBOUR LIGHT SWING LONG SLEEVE JERSEY TOP from JOULES

HARBOUR LIGHT SWING LONG SLEEVE JERSEY TOP

RED FLORAL

£29.95

Image of LOUISE SILK SCARF from JOULES

LOUISE SILK SCARF

NAVY FLORAL

£49.95

Image of CARLEY PRINT CLASSIC CREW T-SHIRT from JOULES

CARLEY PRINT CLASSIC CREW T-SHIRT

FRENCH NAVY

£22.95

Image of DORA FEDORA HAT from JOULES

DORA FEDORA HAT

FRENCH NAVY

£19.95

Image of LLOYD SHORT SLEEVE CLASSIC FIT PRINTED SHIRT from JOULES

LLOYD SHORT SLEEVE CLASSIC FIT PRINTED SHIRT

BLUE FLORAL

£44.95

Image of WILSON SHORT SLEEVE CLASSIC FIT CHECK SHIRT from JOULES

WILSON SHORT SLEEVE CLASSIC FIT CHECK SHIRT

GREEN CHECK

£44.95

Image of CLARKWELL JERSEY POLO SHIRT from JOULES

CLARKWELL JERSEY POLO SHIRT

BLUE STRIPE

£34.95

Image of COLERIDGE CLASSIC FIT DOBBY SHIRT from JOULES

COLERIDGE CLASSIC FIT DOBBY SHIRT

BLUE RED CHECK

£59.95

Image of INVITATION CLASSIC FIT LONG SLEEVE PRINTED SHIRT from JOULES

INVITATION CLASSIC FIT LONG SLEEVE PRINTED SHIRT

WHITE FLORAL

£49.95

Image of FILBERT STRIPED POLO SHIRT from JOULES

FILBERT STRIPED POLO SHIRT

CREAM STRIPE

£34.95

Image of WOODY CLASSIC FIT POLO SHIRT from JOULES

WOODY CLASSIC FIT POLO SHIRT

BLUE

£29.95

Image of WOODY CLASSIC FIT POLO SHIRT from JOULES

WOODY CLASSIC FIT POLO SHIRT

PINK

£29.95

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