The Joules story began in 1989 when Tom Joule started selling clothing on a stand at a country show in Leicestershire. Tom and his small team were living the life his customers were leading, so they were constantly overflowing with ideas and inspiration. They set about reinventing traditional British clothing by adding twists to classic pieces. Many of Joules garments had an element of surprise a purposefully mismatched button, a contrast colour hiding underneath a collar or even a printed lining.



Joules soon became the talk of the town (and country). People had begun to discover a brand that could satisfy their need for quality whilst retaining a sartorial edge. Customers found that these classic styles complemented their lives perfectly, come rain or shine. Woodland walks, picnics on the beach, cosy nights in and journeys to school, were all becoming more colourful.

Products by Joules

Joules Categories

Image of INVITATION CLASSIC FIT LONG SLEEVE PRINTED SHIRT from JOULES

INVITATION CLASSIC FIT LONG SLEEVE PRINTED SHIRT

GEO

£54.95

Image of GO TO PADDED JACKET from JOULES

GO TO PADDED JACKET

GREY

£89.95

Image of GO TO LIGHTWEIGHT PADDED GILET from JOULES

GO TO LIGHTWEIGHT PADDED GILET

GREY

£49.95

Image of GLENWOOD LIGHTWEIGHT JACKET from JOULES

GLENWOOD LIGHTWEIGHT JACKET

NAVY

£119.00

Image of REDMOND MINI WAFFLE JUMPER from JOULES

REDMOND MINI WAFFLE JUMPER

BLUE

£49.95

Image of WOODY CLASSIC FIT POLO SHIRT from JOULES

WOODY CLASSIC FIT POLO SHIRT

LIGHT BLUE

£29.95

Image of HOLDEN TECHNICAL TWEED GILET from JOULES

HOLDEN TECHNICAL TWEED GILET

TWEED

£99.95

Image of JARVIS CREW NECK JUMPER from JOULES

JARVIS CREW NECK JUMPER

CAMEL

£49.95

Image of WELFORD LONG SLEEVE CHECK SHIRT from JOULES

WELFORD LONG SLEEVE CHECK SHIRT

WHITE/BLUE CHECK

£59.95

Image of PIP PRINT CASUAL HALF ZIP SWEATSHIRT from JOULES

PIP PRINT CASUAL HALF ZIP SWEATSHIRT

CREAM - 20

£39.95

Image of LANGTON DOME LEATHER CROSS BODY from JOULES

LANGTON DOME LEATHER CROSS BODY

OCELOT

£129.00

Image of MOLLY MID HEIGHT WELLIES from JOULES

MOLLY MID HEIGHT WELLIES

TAN

£44.95

Image of KARIS CONCEALED PLACKET SHIRT DRESS from JOULES

KARIS CONCEALED PLACKET SHIRT DRESS

BLACK

£69.95

Image of HARBOUR Spot PRINT LONG SLEEVE JERSEY TOP from JOULES

HARBOUR Spot PRINT LONG SLEEVE JERSEY TOP

SPOT

£29.95

Image of EILA PLEATED SKIRT from JOULES

EILA PLEATED SKIRT

NAVY

£64.95

Image of JANELLE KNITTED FAIRISLE JUMPER from JOULES

JANELLE KNITTED FAIRISLE JUMPER

OAT

£69.95

Image of FEDORA FELT HAT from JOULES

FEDORA FELT HAT

NAVY

£39.95

Image of FEDORA FELT HA from JOULES

FEDORA FELT HA

OAT

£39.95

Image of FURLTON PADDED GILET from JOULES

FURLTON PADDED GILET

NAVY

£54.95

Image of LANGTON DOME LEATHER CROSS BODY BAG from JOULES

LANGTON DOME LEATHER CROSS BODY BAG

TAN

£129.00

Image of TRENT PU SHOPPER from JOULES

TRENT PU SHOPPER

METALLIC

£59.95

Image of COLERIDGE CLASSIC FIT SHIRT from JOULES

COLERIDGE CLASSIC FIT SHIRT

BLUE STRIPE

£59.95

Image of HEWITT LONG SLEEVE CLASSIC FIT SHIRT from JOULES

HEWITT LONG SLEEVE CLASSIC FIT SHIRT

BLUE/RED CHECK

£59.95

Image of GO TO LIGHTWEIGHT GILET from JOULES

GO TO LIGHTWEIGHT GILET

OLIVE

£49.95

Image of GO TO LIGHTWEIGHT GILET from JOULES

GO TO LIGHTWEIGHT GILET

PORT

£49.95

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